Everywhere you turn these days it seems that free digital magazines are popping up. From cars to travel to women’s lifestyle, digital magazines now exist for every subject area.
Whether you are interested in starting your own magazine, are researching digital magazines for your company or are simply interested in learning more about this new form of publishing, we’ve put together a list of the 5 most important things to know about digital publishing.
1) Most digital magazines are free.
Paid magazine subscriptions are sure to be a thing of the past. Online publishers are still searching for the best business models, but one thing is for certain: in today’s “knowledge is free” world, most readers expect online magazine content to be free.
2) Everyone is an editor.
The proliferation of blogs and online video sites has created a generation of information seekers and gatherers that blur the traditional lines of journalism. Think you need a journalism degree and years of experience to launch a magazine? Think again. All you need is passion and some business smarts.
3) Longer doesn’t always mean better.
Some of the best online magazines are those that publish frequently, but keep their issues to 30 pages or less. It keeps readers coming back and takes off the pressure of researching, writing and designing big magazines.
4) The technology is cheap.
Publishers can breath a sigh of relief. Even though they are giving away content for free, the technology to put the magazine online is available through a selection of vendors and at extremely affordable prices.
5) Niche publications perform the best.
The most popular online magazines are those that tap into strong niche tribes — geographic regions, particular car production decades, specific hobbies, etc. Once you tap into these tribes, you have an audience for life.
Kate Hash is the editorial director of Southern Flourish magazine, one of the most successful digital magazines to date. Kate has learned valuable lessons about getting your magazine business off to the right start, attracting readers and maintaining the quality of the publication.